Marketing/Communication & Sales
Internal or external customers; we assure your message is heard.
Quviant helps clients by crafting and delivering the right message to yield the desired result. Whether targeting internal or external customers; acquiring new customers; increase message retention; improve sales or service efficiency – understanding your customers and what drives them are critical factors.
Today’s ‘customers are savvy, and businesses must evolve their marketing and communication (Mark/Comm) strategies through multiple channels to stay ahead of evolving customer needs and internal cultures. Depending on how deep the message needs to penetrate and to the targeted audience, we leverage traditional and social media, public relations campaigns, along with various forms of technology to accelerate and proliferate the clients’ messages.
In general, the truth is everything we create or communicate can be classified as marketing or sales. For example, an aeronautical requirements systems engineer must be able to convey or ‘sell’ her idea to her design, tooling and test team. Or, executive leadership defines a new path for the enterprise complete with new systems, process and tools. To change the entrenched culture and re-brand the enterprise leadership must strategize and design a Mark/Comm plan that would rival a well-orchestrated political campaign.
To optimize marketing, communications and sales impact, Quviant helps clients consider how messages or products align with values or targets that customers’ respond to. We also help clients understand ahead of time why, where, and how customers interact with the message or product. By understanding these values we enable clients to deliver tailored, targeted solutions that drive long-term business value.
Marketing, Communications and Sales Planning
We offer strategic and operational solutions to improve your message delivery and retention and customer acquisition and preservation. At the same time we help improve the overall efficiency of your Mark/Comm resources.
Marketing and Communication Strategies
- Adaptive marketing
- Business influence marketing
- Campaign management
- Campaign planning
- Customer retention & loyalty
- Digital marketing and use of social media
- Inbound customer marketing
- Marketing resource management
- Message development
- Positioning strategy
- Project management
Website Design, Creation and Management
- Content production
- Search engine optimization
- Website analytics / measurements
- Social media content creation
- Social media site management
Inter/Intranet-related services that integrate with your existing marketing and communication activities.
We drive awareness of clients’ message by managing perceptions and adding credibility to your products and services.
Advertising Concepts and Vehicles
- Ad concept and design
- Media planning and buying
Theme Message Development
- Display design and production
- Logistics management
- Materials production
- Promotional planning
Audience and Market Insights
- Competitive market positioning
- Cross-and-up-sell opportunities
- Customer segmentation
- Customer segmentation and behavior forecast
- Market studies
- Marketing intelligence audit
- Optimized products, pricing and channels
- Predictive modeling
- Media release development and management
- New media strategies
- Newspaper and magazine article development
- Press releases
- Public relations
We offer a variety of communication options to give you just the right tools to support your plan.
- Direct mail campaigns
- Fact sheets
- Feature articles
- Mark/Comm Print Collateral Materials
- Print and electronic newsletters
- Product and Message Literature
- White papers